How and why to sell on ManoMano

What is ManoMano

Founded in 2013, ManoMano is the leading marketplace in Europe for DIY, gardening, furniture, and hardware.

Today, ManoMano operates in Italy, France, Spain, Germany, and the UK, with a strong base of active users, over 50 million monthly visits, and 7 million loyal customers.

With a catalog of over 10 million references, what sets ManoMano apart is its digital ecosystem designed for both B2C and B2B, offering manufacturers and retailers the chance to connect with an exclusive community of experts and enthusiasts in the sector.

In essence, the marketplace is a privileged channel for companies and professionals looking to target a specific demand, optimizing conversion rates and increasing the average sale value.

The main advantages of selling on ManoMano

Selling on ManoMano offers numerous advantages, making it an extremely beneficial channel for companies and professionals in the sector. Here are the main ones:

1. Highly targeted audience: One of ManoMano's main strengths is its focused audience. This means sellers have the opportunity to tap into a specific demand, reducing the typical dispersion found on generalist marketplaces.

2. Great visibility: ManoMano invests millions of euros every year in advertising campaigns and digital marketing initiatives to drive traffic to the site. These investments are aimed at increasing the visibility of products, ensuring that items reach an ever-growing audience.

3. Integrated marketing: ManoMano provides its sellers with a range of tools designed to improve sales performance, such as ManoMano Ads and promotional offers. Additionally, the company offers continuous support to optimize sales operations, from catalog management to marketing strategy.

4. An active and engaged community: Did you know that ManoMano was the first DIY marketplace to develop a community-based model? Instead of simply selling products, it created a space where DIY enthusiasts can share experiences, tips, and projects. This distinctive approach has fostered a sense of belonging among members, who not only shop but also actively participate in the platform, exchanging ideas and inspirations.

How to sell on ManoMano

We have explored the advantages of selling on ManoMano, but how can you get started?

There are two main ways to sell:

1. Selling directly on ManoMano:

   Opening a seller account on ManoMano is not immediate: the process is structured and divided into several stages. From registration to verifying requirements, the marketplace carefully selects sellers based on offer quality, pricing, customer service efficiency, and online reputation. Additionally, a candidacy form must be completed, which is reviewed before approval. This evaluation process can take time, as ManoMano ensures high standards for its platform.

   But the effort doesn't stop with account activation. Once approved, sellers must manage product listings, orders, shipping, returns, customer service, and payment management, all of which require time, maintenance, and resources.

2. Relying on a specialized outsourcing partner:

   For those who want to sell on ManoMano without managing every operational phase directly, relying on a specialized partner is a strategic solution. These professionals handle all essential activities, including logistics, tax compliance, customer service management, shipping, returns, and sales optimization.

   A qualified partner like T-Data simplifies daily operations and also allows for scaling the service based on the company's needs, optimizing processes and improving sales performance without burdening the internal organization.

What to sell on ManoMano

As a vertical marketplace, ManoMano focuses exclusively on a limited number of product categories, selected to meet the needs of professionals and DIY enthusiasts, home decor, and maintenance.

Here is the list of main categories on the platform:

• Garden and Pools

• Tools

• Home Furnishing

• Plumbing and Heating

• Bathroom

• Lighting

• Electrical

• Hardware

• Appliances

• Kitchen

• Paint and Solvents

• Tiles, Parquet, and Flooring

• Building and Construction Materials

• Pet Products

• Carpentry