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Because your mission is our mission

Let’s boost your e-commerce

E-commerce is the challenge of our times. And the quality of the operations plays an essential role in its success. At T-Data we make sure that every desire is met online to consolidate your brand through e-commerce.

Your brand comes first

We’re digital natives with a global transport, shipments and logistics company – Transmec – behind us. We’re experts in online sales (via online shops and marketplaces).Our purpose? To improve and boost your online business.

Our expertise at your service

Our commitment

We’re an e-commerce service provider. Our services are modular. This means that you can choose from a wide array of options, from full-service outsourcing to a single service, such as logistics, customer care, or merchant of record. Whatever you need!

We own a 170,000 sq.m logistics centre in Italy.

We are part of the Transmec Group, active in the international logistics sector, with more than EUR 500 million in aggregate turnover.

Your business comes first. That’s why we help you take care of all legal, operational, and tax-related aspects.

Reduced time to market. We help you activate your sales channels quickly and with no surprises.

Fewer costs: you don’t need to invest in technology and process know-how.

You’ll acquire and maintain full control of prices.

You’ll learn more about your brand’s customer experience.

You’ll improve your relationship with clients.

Why T-Data

Why Outsourcing

Why D2C

We make the difference

T-Data supports your brand on e-commerce platforms and marketplaces, providing multiple integrated solutions in full outsourcing or tailor-made services. With our D2C model, we help you expand into new markets, sales channels, and provide a first-rate customer experience. We generate value, increase your margins and unleash your business potential.

In our automated warehouses, order management is quickly fulfilled thanks to a highly reliable service involving every resource of the Transmec Group to manage shipment, customs, and delivery. But for this to happen, we need an automated warehouse and an excellent organisation.

Fulfilment by T-Data

Logistics tailored to your needs

What we provide

We have the right solution for your business needs. See how we can help you.

Solutions

Business scenarios

Fill in the form to get a free consultation or information on how to outsource your e-commerce management.

Grow with us

Contact us

End-to-End Logistics

We manage your online sales channel, whether it’s a brand’s official website or an account on major marketplaces. Our commitment is to free you from the burden of routine activities on your e-shop, like uploading and changing an offer, updating prices, adding new information and images, and launching special promotions. Moreover, we enable and check your sales on major marketplaces like Amazon, Manomano, Cdiscount, eBay, and Zalando, helping you with logistics and interacting with the marketplace. Finally, we apply our business intelligence to create periodic sales reports by product, category and market, supporting you in achieving your sales goals.

We manage your sales

For your e-shop

For your marketplace

Our services

Store & Marketplace management  

By choosing T-Data as an intermediary for your sales, you no longer have to worry about managing your proceedings, invoicing, and tax payments, regardless of the country your e-commerce is active in. This way, your business volumes can reach the highest peaks. We ensure security and privacy by scrupulously managing legal-compliance payments and activities. We take care of e-logistics operations on your behalf, complying with regulations concerning taxes, customs, the environment, privacy, and consumer rights, regardless of the country where you sell your products.

Leave bureaucracy to us

We make your accounting simple 

Merchants of record

We manage the requests from your customers in real-time, seizing every opportunity to increase their satisfaction and improve your brand’s credibility and success. Listening to customers before and after their purchase is our priority. That’s why we can communicate with them in multiple languages, helping improve your online reputation with website review moderation services.

Elevate your customer care

A successful customer experience

Customer service 

Our full-service solution involves the competencies needed to ensure high digital sales. Moreover, through a full outsourcing approach, we can activate and manage your e-commerce project within the space that Caffeina and T-Data have created for you.

Your customised online shop

Caffeina’s contribution

T-Data’s contribution

Business scnearios

Full Service C+

We sell your products for you on more than 20 online marketplaces. This way, you can reach clients all over the world while we take care of all legal, operational, and IT aspects. Protecting your brand and your prices is our mission. We take care of your customers, products, returns, and shipments. We want your customers to have the best purchasing experience in line with your strategy.

Multichannel strategies

Witailer’s contribution

Marketplace ONESOLUTION

What we do

&nbsp;Your brand has a consolidated presence in large-scale distribution or specialised shops. Moreover, your products are available on top marketplaces, including Amazon, where they are marketed by distributors or sub-distributors.Your objective? Implementing an omnichannel strategy. For this purpose, you hire an e-commerce manager to handle the channel and advertisement.

Objective

Scenario

Your needs

Business needs

The solution

Unleash your potential by choosing what to outsource using e-commerce and marketplaces.

Our involved services

Marketplace onboarding

Your new brand is launching a range of products to be sold directly to the end consumer. You want to provide a simple and smooth purchase experience, but you still haven’t developed a solid order-management system or set up a team to manage sales- and tax-related activities.

Brand Startup

Many major brands with a consolidated online presence who have entrusted their eCommerce to a full-service provider or an e-tailer are considering bringing eCommerce back in-house by investing in technology and processes and hiring conversation managers, digital marketing professionals, and eCommerce experts. This way, they can fully control their online presence and how their customers perceive it.

eCommerce Insourcing

Lock-in: How to identify and overcome it successfully

 Discover how to protect your business from lock-in traps and gain complete independence.

Lock-in: How to identify and overcome it successfully

<h3>What is Lock-in and when your provider becomes a golden cage</h3>Imagine entrusting the complete management of your e-store to a single provider. They handle everything: order processing, customer care, and even marketing strategy. At first, it feels like the perfect solution—a “turnkey” service that frees you from countless worries. But what happens when, over time, your needs evolve or you simply want to explore new opportunities?You might find yourself trapped in a Lock-in situation.This term, borrowed from the tech world, describes a state of dependency on a provider, making it extremely difficult or costly to switch to another. It’s like being bound by a contract that initially seemed advantageous but later turns out to be a golden cage.What does this mean in practice? In this context, lock-in could appear as complex software integrations, monopolised control over your brand’s image, or a deep understanding of your processes by the provider, making it challenging to replicate their role elsewhere.<img src="https://d2mci1vigyc8gh.cloudfront.net/T_Data_Lock_in_rischio_gabbia_e431bdce54.jpg" alt="Gabbie dorate che rappresentano la costrizione all'interno di un sistema lock in"><h3>How much does lock-in really cost you? Here are the 3 main risks for your business</h3>The impact of Lock-in significantly affects costs, flexibility, business freedom, and, most importantly, control over your operations. Being tied to a monopolistic provider can lead to several critical issues.Let’s look at the 3 main risks associated with Lock-in:<ul><li>Rising costs: Relying on a partner that enforces exclusive terms limits your ability to negotiate better deals, forcing your business to accept rates and policies dictated by a third party.</li><li>Reduced flexibility: Every change or update requires the provider’s approval and intervention, slowing down decision-making and the implementation of new solutions. As a result, your business loses agility and the ability to adapt quickly to evolving market demands.</li><li>Brand dilution: Depending on a provider that dictates strategic decisions can mean losing direct control over your sales channel, marketing plans, and advertising campaigns. This misalignment between your business vision and the execution of activities can erode your brand’s identity, leaving you with less control over your image and voice in the market.</li></ul><hr>From advantage to trap: how Lock-in sneaks into your businessBut how does a Lock-in situation arise? The causes can be multiple and often interwoven. Like a complex puzzle, where every piece is essential for the whole to work.<ol><li>Complex and binding integrations: The deeper and more customised the integrations between the supplier’s systems and the company’s, the greater the costs and time required to separate and migrate to a new supplier.</li><li>Data ownership: If business data is stored on the supplier's platforms and structured in proprietary formats, migration becomes a complex and costly operation.</li><li>Knowledge of business processes: Finally, dependency on the supplier’s knowledge can present a significant obstacle. If the partner has developed an in-depth understanding of the business processes, replicating this expertise elsewhere becomes challenging.</li></ol>Often, businesses find themselves in a Lock-in situation gradually, without realising the risk they are facing. The initial choice of a supplier, seemingly advantageous, can turn into a trap in the long run.<img src="https://d2mci1vigyc8gh.cloudfront.net/T_Data_Lock_in_catene_spezzate_a489e8b3af.jpg" alt="catene spezzate che rappresentano la libertà dal lock in"><h3>How No Lock-in solutions can save your business</h3>To avoid Lock-in and maintain the flexibility needed to adapt to an ever-evolving market, brands can adopt some best practices.Let’s take a look:<ol><li>Choose partners with a “No Lock-in” vision: Prioritise a flexible and customisable approach, free from structural constraints that limit your autonomy.</li><li>Keep your sales platform independent: Manage every aspect of your e-store without contractual ties that could limit your marketing and pricing strategies.</li><li>Protect your business data: Choose partners who offer maximum transparency and allow you to retain full ownership of your data at all times.</li></ol>In a complex landscape like online sales, T-Data stands out as a strategic partner that supports brand growth without locking them into a cage. Thanks to its No Lock-in approach, it enables businesses to soar, free to grow with a strong and preserved identity. <a target="_blank" rel="" href="https://www.t-data.it/en/services">Discover how&gt;</a>

Digital freedom with no Lock-in opportunities.

Discover the insights

News

Seller and vendor: a comparison of the two sales models

Let's explore together the main features of the Seller and Vendor sales models on marketplaces.

Seller and vendor: a comparison of the two sales models

In recent years, online marketplaces have become an essential channel for businesses, from small artisans to large brands. When it comes to sales on marketplaces, there are two main models to choose from: Seller and Vendor. The choice of model can impact the success of online sales, and each approach has its own specific features, advantages, and disadvantages.<h3>Seller model: control and visibility on marketplaces</h3>Sellers are vendors who, operating online, use marketplaces to sell directly to consumers, taking advantage of the visibility and opportunities to reach a broad and diverse audience.Key features of the Seller model:<ul><li>Autonomy in inventory and offer management: Sellers maintain full control over stock levels, availability, and product distribution methods.</li><li>Freedom in product descriptions and presentation: they can customize descriptions, images, prices, and promotions, tailoring them to their brand without compromising its identity.</li><li>Access to a wide customer base and integrated marketing tools: marketplaces provide Sellers with a solid user base and promotional tools to enhance the visibility of their products.</li></ul><hr><h3>Vendor model: wholesale supply and control entrusted to the marketplace</h3>Unlike the Seller, who sells directly to end consumers, the Vendor is a supplier who collaborates with marketplaces to distribute their products wholesale. In this model, the relationship between the Vendor and the marketplace is governed by a contract that sets the supply terms, prices, and sales conditions, making the marketplace an intermediary between the brand and the customers.Key features of the Vendor model:<ul><li>Direct supply to the marketplace: the Vendor delivers a predetermined quantity of products to the marketplace, without the need to manage real-time inventory.</li><li>Delegated management of marketing and pricing: the marketplace handles promotional strategies and pricing decisions, allowing the Vendor to focus on production and the quality of their products.</li></ul><img src="https://d2mci1vigyc8gh.cloudfront.net/T_Data_vendite_online_vendor_ingrosso_a058808dab.jpg" alt="Magazzino vendita all'ingrosso"><h3>Seller vs Vendor: A Comparison</h3>The distinction between Vendor and Seller is crucial as it determines how products are managed and sold. Therefore, it represents a primary choice to consider when deciding to start an online business.Let's take a look at the main benefits and disadvantages of each model:<table><tbody><tr><td colspan="1" rowspan="1">SELLERBenefits:<ul><li>Control over pricing and marketing strategies: Sellers maintain full control over pricing and promotional initiatives, allowing them to quickly adapt to market conditions.</li><li>Direct interaction with consumers: The ability to receive immediate feedback allows for optimising offers and responding to customer needs in real time.</li><li>Brand and community building: Sellers can create personalised communication and develop a community around their products, strengthening brand loyalty and identity.</li><li>Logistics option: The ability to choose between marketplace logistics or their own offers greater flexibility and potentially lower costs.</li></ul>&nbsp;Disavantages:<ul><li>High competition: Sellers face direct competition from both other vendors and the marketplace itself, especially if the marketplace adopts a Vendor model, creating strong pressure on prices.</li><li>Customer service management: The responsibility for managing customer service and consumer relations falls entirely on the Sellers. If not delegated to a reliable partner, this task can require significant time and personnel resources.</li></ul></td><td colspan="1" rowspan="1">VENDORBenefits:<ul><li>Reduced responsibilities: Vendors benefit from a significant reduction in responsibilities related to direct sales and customer service management, as these aspects are fully handled by the marketplace.</li><li>Increased trust and visibility: Direct sales by the marketplace to consumers can boost trust in the product, enhancing visibility through reliability labels.</li><li>Operational simplicity: The Vendor does not need to worry about logistics or customer service, as the marketplace takes care of everything. This allows Vendors to focus their efforts on production and product quality.</li></ul>&nbsp;Disavantages:<ul><li>Loss of control over pricing: Less control over pricing and marketing strategies, as the marketplace determines the sales conditions.</li><li>Difficulty in customer relations: The lack of direct interaction with customers limits the ability to gather valuable feedback and make improvements to the offer.</li><li>Risk of dependence: Relying on a limited number of marketplaces can create a dependency risk, which could negatively impact the long-term sustainability of the business.</li></ul></td></tr></tbody></table><hr><h3>Seller model vs. Vendor model: which is the better choice?</h3>The choice between the Seller and Vendor models depends on the nature of the brand and the business strategy.Seller models offer greater flexibility and independence, making them ideal for businesses that want to maintain control over pricing and marketing strategies.In contrast, Vendors are generally companies that prefer a turnkey solution, where the marketplace handles all aspects of the sale, allowing them to focus on supply and product quality.Currently, the trend towards adopting the Seller model on marketplaces is gaining momentum, as it offers greater flexibility and opportunities for sellers. Marketplaces, recognising the advantages of this model, are expanding their offerings to include direct sales from brands. This transition facilitates the entry of new players into the market and also promotes healthier diversification and a better experience for consumers.<img src="https://d2mci1vigyc8gh.cloudfront.net/T_Data_vendite_online_seller_abbigliamento_Zalando_ae7fe477f7.jpg" alt="Abbigliamento venduto con modalità seller">A striking example of this trend is Zalando. Traditionally set up with a Vendor model, the platform has recently integrated the Seller mode into its business plan, allowing brands and retailers to independently manage their sales and shipments. This strategy has led to a significant increase in revenue, as Zalando, like many other marketplaces, has been able to expand its offerings and attract a greater variety of products.<a target="" rel="" href="https://www.lengow.com/get-to-know-more/who-is-the-zalando-marketplace-aimed-at/">Source 1</a><a target="" rel="" href="https://productmint.com/zalando-business-model-how-does-zalando-make-money/">Source 2</a>

Seller vs vendor: which model is more advantageous?

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Product categories: the key to increasing conversions on your e-shop

Discover how optimised product categories can multiply your sales.

Product categories: the key to increasing conversions on your e-shop

<h3>What are product categories?</h3>Imagine your e-commerce as a vast and unknown territory, where product categories are the key waypoints on a map that guide your customers through a wide range of products. Each category groups similar items, such as electronics, fashion, or toys, simplifying the shopping experience.By organising the offerings in a logical and intuitive way, categories streamline the navigation experience, allowing consumers to easily find their way among the various available options and increasing the chances of conversion.<img src="https://d2mci1vigyc8gh.cloudfront.net/T_Data_Prodotti_ab4bb8f3bc.jpg" alt="Prodotti diversi acquistati su marketplace come pallone da calcio, libro, matite, accessori gaming e strumenti musicali">Categories can also be subdivided into subcategories. For example, the product category 5968 "Health Products" may include subcategories such as "Dietary Supplements," "Skincare Products," "Medical and Health Devices," and so on. This hierarchical structure further enhances the navigation experience, allowing buyers to refine their search based on their specific needs.<hr><h3>Optimise product categories to boost your sales</h3>Optimising product categories is essential for maximising sales on an e-store. A clear and strategic organisation of products guides consumers towards their purchasing choices, consequently increasing the chances of conversion. For example, if a seller of sports goods categorises products by specific disciplines, such as football, running, and cycling, they will attract enthusiasts looking for targeted items.What other advantages can there be?<ul><li>Improved search and filter functionalities: Properly cataloguing products within the right categories allows search systems to provide more accurate results to buyers.</li><li>Adaptation to market trends: Understanding trends within different product categories enables effective strategy adjustments. Tools like Google Trends or industry market analyses provide valuable insights into what consumers are actively searching for.</li></ul><hr><h3>How backend analysis can transform your sales strategies</h3>One often-overlooked aspect is how important the backend of an e-commerce site is for analysing the performance of different product categories. By using available analytics tools, sellers can monitor sales, assess which categories perform best, and identify areas for improvement. This data provides valuable strategic insights that can guide future decisions and significantly impact marketing strategies.For example, if an analysis reveals that electronic products generate a higher conversion rate compared to home goods, the seller might choose to allocate more resources to marketing and advertising in the technology sector.Additionally, analysing the best-selling products allows for more efficient inventory management, whether opting for in-house warehousing or relying on outsourcing solutions like those offered by T-Data. This focus overall translates into:<ul><li>Improved inventory management</li><li>Reduced operational costs</li><li>Maximised return on investment</li></ul><img src="https://d2mci1vigyc8gh.cloudfront.net/T_Data_Magazzini_48792a00ce.jpg" alt="Magazzino logistica di T-Data"><h3>Discover the 5 categories on Amazon that are making a difference in 2024</h3>In 2024, certain categories on Amazon have proven to be particularly profitable, attracting significant investments from sellers. Here are the 5 categories that recorded the best results in the past year (<a target="_blank" rel="" href="https://www.junglescout.com/resources/articles/amazon-product-categories/">source</a>):<ul><li>Home and Kitchen (35%): Kitchen tools, home goods, and decorations</li><li>Beauty and Personal Care (26%): Cosmetics, skincare, and hygiene products</li><li>Clothing and Accessories (20%): Fashion, footwear, and jewellery</li><li>Toys (18%): Educational items, collectibles, and board games</li><li>Health and Household (17%): Supplements, over-the-counter medications, cleaners, and baby products</li></ul>

Let’s boostyour e-commerce

Because your mission is our mission

Let’s boost
your e-commerce