Why sell on Amazon?

What is Amazon?

Amazon is a name we all know, synonymous with a revolution that transformed online commerce and reached over 200 countries worldwide.

Founded in 1994 by Jeff Bezos under the name Cadabra.com, it began as a digital bookstore before evolving into a platform capable of offering an endless range of products, becoming the “store of everything and more.”

With millions of active customers around the world, Amazon represents an unprecedented business opportunity for sellers. Its success is based on solid pillars: an enormous selection, competitive prices, impeccable logistics, and a customer-oriented philosophy.

But Amazon is much more than a marketplace: it is a hub of innovation, a laboratory of ideas where pioneering technologies, such as drone deliveries and automatic purchasing systems, continuously redefine the boundaries of what is possible.

Moreover, through its Prime service, it offers a variety of entertainment experiences: films, TV series, music, e-books, unlimited photo storage, and much more. It is this constant drive for innovation that has transformed Amazon into a technological and cultural hub, redefining what a marketplace can be and becoming a global reference point.

The main advantages of selling on Amazon

Selling on Amazon offers numerous benefits that go far beyond simple visibility. Here are the main ones:

Access to a global audience With millions of active customers worldwide, Amazon offers a unique opportunity to reach international customers without the need to develop local infrastructure or strategies.

Support for scalable growth Amazon enables scalable growth. Sellers can start with small quantities of products and gradually expand their offerings as sales grow, without having to face high initial costs.

Trust and credibility Amazon has a well-established reputation among consumers, built over the years. The brand is synonymous with security and quality, factors that help sellers quickly gain visibility and credibility.

Amazon is number one in Italy According to a study by Casaleggio Associati, Amazon ranks first among the top ten most popular e-commerce sites in Italy, standing out for having the highest number of unique monthly visitors. It also leads the ranking of the top 100 brands driving the evolution of e-commerce in the country.

How to sell on Amazon

Selling on Amazon can be managed through three main models, each catering to specific business needs.

1. Vendor Model: This model is particularly suited for manufacturers who wish to sell wholesale. In this configuration, Amazon purchases products directly from the seller to resell them on the platform, managing logistics, promotions, and pricing independently.

2. Seller Model: A preferred solution for those who wish to maintain direct control over their brand. In this model, the seller manages the entire process, from product listings to price setting and logistics decisions. This autonomy allows for personalised strategies and quicker responses to market needs.

3. An evolution of the Seller Model is represented by partnering with a specialised provider: This solution combines the benefits of direct control with the efficiency of professional support. In this scenario, the seller remains responsible for their brand and strategic decisions but delegates business operations to an expert provider like T-Data.

These partners handle key activities such as logistics, tax compliance, customer service management, shipping, returns, and sales optimisation, adapting flexibly to the company’s needs.

To learn more about the selling models on Amazon, read our dedicated article.

What to sell on Amazon

If you’re considering selling on Amazon, it’s important to know that, while the platform offers a wide range of categories, some of them are experiencing particularly rapid growth and consistent consumer demand. Some sectors are among the most profitable and popular on Amazon, with a steady flow of purchases, including:

• Electronics

• Toys and Games

• Cameras and Photography

• Video Games

• Pet Products

• Home and Kitchen

In general, selling on Amazon is almost always a beneficial choice due to the visibility and global reach it offers.

However, depending on the type of product, it may be more strategic to explore other selling options. If you're unsure which marketplace is best suited for your business, an experienced partner like T-Data can support you in analysing your specific case and guide you in making the best choice, helping you optimise investments and maximise sales opportunities.